Revamp by Seldon Strategies
A modern website customers—and AI—can understand.
We redesign established businesses’ websites to clarify the offer, strengthen trust, convert more inquiries, and create a practical foundation for search and future AI capabilities.
Why modernize now
Your website now has to communicate with people and machines.
Buyers still judge credibility, expertise, and fit. At the same time, search engines and AI systems depend on crawlable pages, consistent business facts, and clear language to understand what you offer.
Customers
Quickly see what you do, whether you are credible, and how to take the next step.
Search engines
Access a fast, organized site with descriptive pages and appropriate metadata.
AI systems
Encounter visible, specific facts instead of vague marketing language or hidden content.
What’s included
Everything needed to replace an outdated business website.
01
Messaging and structure
A clearer offer, sharper page hierarchy, and an information architecture built around how customers evaluate your business.
02
Up to seven core pages
The essential pages your business needs, organized around services, proof, company information, and conversion.
03
Responsive custom design
A polished, distinctive experience designed for your business and tested across modern screen sizes.
04
Evidence-backed copy editing
We organize and improve the facts, expertise, and proof you provide. We do not invent claims or customer results.
05
Search and AI foundations
Semantic HTML, crawlability, technical SEO, appropriate structured data, and visible facts that machines can reliably interpret.
06
Performance and accessibility
A fast, secure implementation with practical accessibility checks and a maintainable production foundation.
07
Conversion setup
A contact or booking path, analytics and Search Console setup, and clear calls to action tied to the site’s purpose.
08
Migration and launch
Domain coordination, launch support, and two revision rounds before the final site goes live.
Chatbots, custom integrations, new agent functionality, third-party fees, extensive copywriting, brand identity work, and custom photography are not included in the base engagement. We can scope them separately when they support a real business need.
AI-ready without the hype
Strong fundamentals first. Advanced capabilities when they earn their place.
AI search does not require a secret markup trick. It starts with the same durable work that makes a website useful: clear pages, descriptive language, accessible content, consistent facts, technical quality, and permission for relevant crawlers to access public information.
We build that foundation and leave room for future capabilities. We do not add a chatbot merely to call the site “AI-powered,” and we do not promise rankings, citations, or traffic that no one can control.
Two-week process
Kickoff and inputs
We confirm the goal, audience, pages, proof, and conversion path. You provide the deposit, content, assets, domain access, and required approvals.
Strategy and direction
We shape the messaging, information architecture, and visual direction around the decisions your customers need to make.
Build and review
We build the responsive site, add the technical foundations, and work through two focused revision rounds.
Approval and launch
After your approval and the final payment, we connect the domain, launch the site, and complete the production checks.
The schedule begins when the deposit, agreed content, assets, access, and approvals are in hand. Delayed inputs or feedback move the launch date.
Clear terms
Website engagement
$4,500
Fixed fee · Two revision rounds
- 50% due to reserve the project and begin
- 50% due after approval and before launch
- You own the delivered site code, content, and domain after final payment
- Seldon retains reusable frameworks, methods, and components
Optional care
$99/month
Month-to-month · Cancel anytime
- Hosting, SSL, monitoring, backups, and form checks
- Routine platform and security maintenance
- Unlimited text, image, link, and business-detail updates
- New pages, layout or code changes, redesigns, and features quoted separately
Questions
What does “AI-ready” mean?
It means your website is technically accessible, clearly structured, and explicit about what your business does, where it operates, and why customers should trust it. We use semantic HTML, ordinary technical SEO, appropriate structured data, and crawlable business facts. It does not mean adding a chatbot by default.
Can you guarantee visibility in ChatGPT or other AI answers?
No. No provider can honestly guarantee that an AI system will cite, rank, or send traffic to a particular website. We build the strongest practical foundation for search engines and relevant AI crawlers to access and understand your public information.
Is the site really delivered in two weeks?
The standard engagement is scheduled for two weeks once we have the deposit, agreed scope, content, assets, access, and required approvals. Delayed feedback or missing inputs can move the launch date.
Do you write all of the copy?
The base engagement includes editing, organizing, and strengthening client-supplied facts and source material. Ground-up copywriting, extensive research, photography, and brand strategy can be scoped separately.
Can you keep our existing domain?
Yes. In most cases we rebuild behind the scenes, then connect the finished site to your existing domain after approval. You retain control of the domain.
Who owns the finished website?
After final payment, you own your domain, content, and delivered site code. Seldon retains its reusable frameworks, methods, and components.
What does the $99 monthly care plan cover?
It is an optional month-to-month plan covering hosting, SSL, monitoring, backups, form checks, maintenance, and unlimited updates to text, images, links, and business details. Layout work, code changes, new pages, redesigns, and new functionality are quoted separately.
Can you add a chatbot or other AI capabilities?
Yes, when they solve a real business need. Chatbots, custom integrations, agent functionality, third-party software, and other advanced capabilities are scoped and priced separately from the fixed-fee website engagement.
Request a website review
Start with your current site.
Tell us where the website is falling short. We will review the note and respond personally if the standard Revamp engagement looks like a fit.
Please do not include passwords, private customer information, confidential documents, or other sensitive material.